Marketing Manager in publica.la

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publica.la is the fastest growing software for Digital Publishing. We help book publishers, magazines, newspapers, companies and universities to distribute their digital publications without intermediaries by creating their own virtual library and controlling every aspect of it. In short: We’re the “Shopify for the ePublishing Industry”.

With more than 900 Virtual Libraries created in more than 16 countries, we’re now ready to bring on more people to help us boost our growth and help others thrive with their Digital Publications!

Lastly

We love working with proactive, self-motivated and creative people.
We work remotely.
We use GitLab to organize just about everything.
We leave things better than we found them.

Job functions

You will be one of the first team members of the team in charge of spreading the voice, selling publica.la and helping customers to succeed.

The main tasks are:

Work closely with the VP of Sales to feed the sales pipeline with qualified leads from different sources
Organize and participate in Industry related events: Frankfurt Book Fair, New York Book Fair, Guadalajara Book Fair, etc
Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
Optimize copy and landing pages for paid search engine marketing campaigns
Perform ongoing paid keyword discovery, expansion and optimization
Research and analyze competitor advertising links
Optimize copy and landing pages for search engine marketing and Search Engine Optimization
Develop and execute successful SEO strategies
Conduct keyword research to guide content teams
Review technical SEO issues and recommend fixes
Translate technical details into benefits for the user
Follow and analyze market trends to position products
Develop product marketing strategies (pricing, advertising, product launching)
Craft compelling messages across marketing channels (landing pages, ad campaigns)
Work with various teams (design, content, acquisition, product, sales) to implement strategies
Test marketing product features, releases and ad copy

Qualifications and requirements

Proven work experience as a Marketing Manager in a SaaS company
Hands on experience in marketing and an ability to deliver excellent customer experience
Knowledge of CRM software and MS Office (MS Excel in particular)
Understanding of sales performance metrics
Native English
Excellent communication and negotiation skills in Spanish
An ability to deliver projects and answer inquiries on time
BSc degree in Business Administration, Marketing or relevant experience

Desirable skills

Experience working in the Publishing Industry (Books, Newspapers, Magazines and/or Universities)
Experience working with B2B SaaS solutions
A third language is appreciated as we have customers in 16 countries

Benefits

We love working with proactive, self-motivated and creative people.
We work remotely.
We use GitLab to organize just about everything.
We leave things better than we found them.

We offer direct hiring, competitive salary, equity compensation great possibilities for professional growth and travel with the rest of the team.

Relocation offered If you are moving in from another country, publica.la helps you with your relocation.

Fully remote You can work from anywhere in the world.

Flexible hours Flexible schedule and freedom for attending family needs or personal errands.

Partially remote You can work from your home some days a week.

Informal dress code No dress code is enforced.

Vacation over legal publica.la gives you paid vacations over the legal minimum.

Remote work policy

Fully remote

Candidates can reside anywhere in the world.