Marketing Operations & Digital Growth Manager in Waystone Software / Altitude

We are looking for a hands-on Marketing Operations & Digital Growth Manager to own the technical and operational side of our marketing engine. This role is responsible for our websites, SEO, automations, CRM workflows, paid campaigns, tracking, and reporting.

You will connect WordPress, ActiveCampaign, CRM, Zoom, and our ad platforms into one reliable system that generates, tracks, and routes qualified leads. This is an execution-heavy role with real ownership. You will work closely with a U.S.-based marketing team and be accountable for results, not just activity.

This role is ideal for a technical marketer who enjoys building systems, improving reliability, and making marketing measurable.

About Waystone Software / Bill Good Marketing
We are building the future of marketing automation and business management tools for a faster, more automated, and data-driven enterprise landscape.

Apply directly at getonbrd.com.

• Maintain and evolve our WordPress and React/Next.js websites (hosted on Vercel)
• Write clean, efficient HTML, CSS, and JavaScript to improve speed, usability, and conversion rate
• Implement and test tracking pixels, schema markup, and structured data
• Build new landing pages, microsites, and dynamic content components

• Lead all technical SEO efforts: audits, Core Web Vitals, internal linking, and crawl management
• Create programmatic SEO systems (templates + data → scalable pages)
• Use SEMrush, Ahrefs, and Search Console to identify and execute growth opportunities
• Deliver measurable increases in traffic, rankings, and conversions

• Integrate ActiveCampaign, GA4, Tag Manager, and CRM systems
• Build internal automation tools for lead enrichment, scoring, and routing
• Connect APIs and webhooks to streamline campaign execution and analytics
• Develop dashboards in Looker Studio or Sheets for full-funnel visibility

• Manage and optimize Google Ads, LinkedIn, and YouTube campaigns
• Use AI tools to accelerate copy generation, content repurposing, and reporting
• Design and run A/B tests to continually improve ROI

Must-Have (non-negotiable)

These should be present on day one.

• WordPress ownership (not just content edits)
• Technical SEO execution experience
• ActiveCampaign or automation experience
• Paid ads experience with real budgets
• Understanding of lead tracking, UTMs, pixels, and attribution
• Clear written and spoken English
• Reliability and ownership mindset

If any of these are missing, expect friction.