Demand Generation Lead in Fusemachines

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Fusemachines is a leading AI strategy, talent, and education services, provider. Founded by Sameer Maskey Ph.D., Adjunct Associate Professor at Columbia University, Fusemachines has a core mission of democratizing AI. With a presence in 4 countries (Nepal, the United States, Canada, and the Dominican Republic and more than 250 full-time employees) Fusemachines seeks to bring its global expertise in AI to transform companies around the world.

Job functions

About the role

You will be a demand generation lead working with and managing a global team based out of Kathmandu, Nepal, while collaborating with team members in North and Latin America. You will be responsible for driving all aspects of demand generation. This is a fully remote, contract position.

Responsibilities

Build out an inbound channel to generate leads across the Fusemachines business lines
Help improve the quality of the data we collect to better target / retarget prospects
Build and manage both paid search and paid social advertising campaigns
Improve effectiveness of outbound campaigns by utilizing A/B testing, enhancing prospect lists, adjusting messaging, and implementing triggered automation
Conduct research related to data and AI
Build case studies and client testimonials to support the sales team
Lead and manage a team of 5 in Kathmandu Nepal. Train and mentor team members as needed.

Qualifications and requirements

3-5 years' experience in a similar role
Ability to lead and communicate cross-functionally with multiple teams within the organization including Sales, Marketing and Leadership
Hands-on and proven experience scaling demand generation programs (e.g., Facebook and Google ads, events, lead nurturing, email marketing, paid campaigns, etc.)
Strong working knowledge of essential demand generation systems, including and not limited to Google Tag Manager & Google Analytics
Highly skilled in user segmentation, drip campaigns and email automation through 3rd party email marketing platforms

Conditions

Fully remote You can work from anywhere in the world.

Remote work policy

Fully remote

Candidates can reside anywhere in the world.