Marketing Assistant in Berry Virtual

Berry Virtual is one of the world’s leading business solutions and staffing providers to business owners in the United States. We are focused on providing elite virtual staffing solutions, strategic business management consultations, and revenue-boosting packages to drive efficiency and positive impact on the bottom line of our business partners.

Our continued commitment to our clients includes providing top-quality work, stellar work ethics, exceptional support team, and unparalleled efficiency. Our Mission is to offer better work opportunities to experienced professionals with specialized skills. We love to see our teams grow not just professionally, but also personally!

At Berry Virtual, we recognize that your growth is our growth, and we're committed to fostering an environment that propels you forward.

As a Marketing Assistant specializing in the e-commerce industry at Berry Virtual, you will be responsible for developing, overseeing, and optimizing digital marketing initiatives to maximize brand awareness and lead conversion through organic, email marketing and paid ad channels.

Key Responsibilities:

• Develop and Execute Social Media and other Marketing Strategies: Plan, create, and execute social media and email marketing campaigns aligned with company objectives.
• Content Creation and Optimization: Create compelling, high-quality email and social media content, including copy, graphics, and visuals, ensuring brand consistency. Optimize email content for deliverability, engagement, and conversion through A/B testing and analysis.
• Campaign Performance Analysis: Track and analyze email and social media campaign metrics (open rates, click-through rates, conversions) to optimize performance. Provide actionable insights and recommendations based on data analysis for continuous improvement.
• Email Automation and Workflow Management: Set up and manage email automation workflows to nurture leads and drive conversions. Maintain and optimize marketing automation platforms (e.g., HubSpot, Pipedrive, Brevo) for efficient campaign execution.
• Compliance and Best Practices: Ensure email marketing compliance with regulations (e.g., CAN-SPAM, GDPR) and industry best practices. Stay updated on email marketing trends and implement best practices to drive innovation and success.
• Collaboration with other departments: Work closely with the rest of Berry Virtual team and stakeholders to ensure timeliness and exceptional quality of deliverables. Gather and provide feedback to the stakeholders as needed.
• Perform other duties and responsibilities as assigned and clearly communicated by the direct supervisor that are appropriately needed to address business needs. These projects will be logged in a project tracker that will be discussed and reviewed regularly.

Qualifications:

• Proven experience as an executive assistant or digital marketing roles, demonstrating successful campaign execution and optimization.
• Strong proficiency in marketing tools and familiarity with marketing automation platforms.
• Self-driven and proactive, accountability and personal organization are essential
• Analytical mindset with the ability to interpret data and draw actionable conclusions to improve performance.
• Ability to work collaboratively in a team and cross-functional environment
• Excellent copywriting skills with a keen eye for detail and creativity.
• Exceptional organizational and time-management skills

System and Work Setup Requirements:

• A stable and high-speed internet connection preferably 25 MBPS or higher with back up in cases of power interruption or service provider issues
• Own PC/laptop with 8GB RAM, and a processor of Core i3 / AMD Ryzen 3 / 2013 Mac equivalent or higher; Windows 10 or above / Catalina 10.15 or newer; with up-to-date web browsers and security software, 500GB/128 SSD storage
• Headset/earphone with noise cancellation and webcam at 720p or higher resolution
• A designated, quiet, and well-organized workspace free from distractions to facilitate focused work

Benefits

• Permanent work-from-home set-up
• Internet allowance
• Paid US holidays
• Health and Wellness Benefit (LATAM)