Media Buyer / Data Analyst in HyreDay

• Lead Google Ads strategy and execution for high-spend (and high-impact) lead generation campaigns; own both strategy and hands-on management.
• Write and test ad copy; provide creative outlines/briefs for new creatives (static and motion) and strategically recommend tests.
• Build campaigns and, when needed, ad accounts from scratch; optimize audiences, creative, copy, and budget allocation.
• Collaborate with the Director of Marketing and social media teammates on overarching strategy and tactical execution.
• Provide detailed reporting to stakeholders, translating performance data into clear insights and recommendations.
• Support data analysis across the team; synthesize large data sets to uncover actionable learnings and opportunities.
• Utilize third-party data providers and integrate marketing data with broader business metrics.
• Maintain rigorous testing processes, including structured A/B/n testing and edge-case explorations.

Experience with additional advertising platforms beyond Google Ads is a plus. Proficiency in SQL and Python is a plus for unlocking deeper insights. Familiarity with web analytics and offline data integration, as well as the ability to think strategically about data-driven marketing at scale, will set you apart. Excellent written and spoken English, strong organizational skills, and the ability to work with minimal supervision are highly valued.