Digital Marketing in Queritel

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Queritel is a technology startup in market research and consumer insights industry.
Queritel helps organizations, governments and for-profit companies answer crucial questions. By completing tasks, our data collectors help these groups understand how residents feel about their local health services, infrastructural improvements needed or the price of certain products in stores. We have worked in over 16 countries (English and Spanish speaking).

Through the implementation of a new marketing strategy Queritel aims to improve our digital marketing, lead generation results, brand message and value proposition communication with customer segments and users.

Job functions

  • SEO positioning and optimization
  • Execute the digital marketing strategy to ensure sustained growth and achieve business objectives.
  • Develop digital media content for social media and campaigns.
  • Lead the implementation of the digital media strategy with end to end vision, from data analysis, definition of media, optimization of the sales funnel, ensuring that it meets the required performance metrics and constant optimization of campaigns.
  • Boost traffic growth and conversion rate of our digital sales forms/recruitment forms
  • Constant optimization of the digital sales conversion funnel.
  • Constant data analysis, identification of new opportunities and implementation of A / B testing.
  • Transfer the results and learning to the inhouse team.

Qualifications and requirements

  • Intermediate / advanced level on Google Ads platforms, Business Facebook, etc.
  • Demonstrate solid knowledge of Inbound marketing techniques
  • Verifiable experience in digital marketing
  • Knowledge of marketing metrics and KPIs (ROAS / Bids / attribution model)
  • Knowledge in campaign optimization, bid management and attribution model
  • Results reporting

Desirable skills

Advanced English

Benefits

Opportunity to fill new and emerging roles in the company.

Fully remote You can work from anywhere in the world.
Flexible hours Flexible schedule and freedom for attending family needs or personal errands.
Informal dress code No dress code is enforced.

Remote work policy

Fully remote

Candidates can reside anywhere in the world.

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