The ideal candidate must demonstrate strong expertise in GA4 and Google Tag Manager, with hands-on experience implementing complex tracking solutions for websites and web applications.
A solid understanding of JavaScript programming and HTML markup is essential to effectively troubleshoot and customize tracking code within GTM environments. Expertise in the structure and manipulation of the dataLayer is critical, as this is the backbone of event data collection.
Experience diagnosing and resolving tag-related problems in front-end codebases ensures the reliability and accuracy of analytics data. Candidates should be comfortable working in iterative environments, collaborating across teams and adapting implementations based on evolving product needs.
Excellent communication skills are required to liaise effectively between technical teams and marketing or business stakeholders. Conversational English proficiency is necessary due to close collaboration with U.S.-based teams.
Additionally, a keen awareness of privacy laws such as GDPR and CCPA is required to embed consent management mechanisms and support ethical, compliant data collection practices.
Soft skills such as problem-solving, attention to detail, and the ability to work independently while embracing teamwork will contribute to success in this role.