Performance Marketer (Latam) in egelloC Corporation

The Role & Team

You will serve as the primary owner of our paid acquisition engine and funnel execution. This is an execution-heavy role where you will manage substantial budgets ($70k immediately and growing to $200k/mo) and iterate rapidly on creative strategy. You will work directly with our experienced, senior direct response marketers to strategize, and you will collaborate with designers to execute your creative vision.

Key Responsibilities

• Paid Media (Meta Ads): Build, manage, and optimize Meta Ads campaigns across cold traffic, retargeting, and conversion objectives. Test creatives, audiences, and offers systematically. You will handle daily optimization and make data-driven decisions to scale spend from $70k to $200k/month.
• Copy & Creative: Write high-converting ad copy (leveraging AI tools like Claude/ChatGPT) and develop unique angles/hooks. You will brief designers on ad creatives and direct the visual strategy.
• Funnel Operations: Build and optimize landing pages, lead magnets, and nurture sequences in GoHighLevel. Your goal is to improve conversion rates at every step (Lead → Booked Call → Sale). You'll also launch new funnels under leadership guidance.
• Analytics: Track KPIs (CPL, ROAS, Cost Per Call, Conversion Rates) using Google Analytics, Hyros, and Looker Studio and maintain clean reporting across our analytics stack. You must be able to diagnose underperformance and implement fixes immediately.

How Success is Measured

• First 30 Days: You are fully onboarded, running daily campaign management independently, and have completed your first round of creative tests.
• First 90 Days: You have improved at least one key metric (CPL, conversion rate, or call booking rate), launched and optimized one brand new funnel, and established a consistent testing cadence for copy and creative.
• First 6 months: You demonstrate clear ownership of paid acquisitions—you are spotting patterns, suggesting strategic pivots, and requiring minimal oversight.

• Advanced GoHighLevel (GHL) Skills: While basic familiarity is preferred, being a "power user" who can build complex automations and workflows from day one is a massive plus.
• High-Ticket Experience ($3k+): Specific experience marketing high-value coaching or educational programs (price points of $3,500–$15,000) rather than low-ticket items.
• Multi-Channel Knowledge: Familiarity with YouTube Ads or LinkedIn Ads. (As mentioned in our growth path, we aim to expand to these channels, so having this skill now puts you ahead).
• Advanced Attribution (Hyros): Prior experience specifically with Hyros tracking and attribution models.
• Basic Creative Design: Ability to use Canva or basic video editing tools to make quick creative iterations without always needing a designer.