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How do you usually handle on-screen text and captions?

I don’t use captions

I use auto-generated captions and leave them as-is

I manually style captions to match brand tone and optimize attention

I ask someone else to handle captions for me

What best describes your familiarity with Meta ad specs (Facebook/Instagram)?

I’ve never edited ads specifically for Meta

I can export for Meta, but don’t know the rules well

I understand the specs and tailor edits for performance

When editing a direct-response ad, what’s the most important thing to get right in the first 3 seconds?

Using branded intro animations

Highlighting product benefits with voiceover

Grabbing attention with a visual or narrative hook

Showing as many features as possible

How fast can you typically turn around a 15–30 second video ad (from raw footage to polished edit)?

Under 6 hours

1 business day

2 business days

3+ business days

Depends heavily on brief length